Privacy Policy

Effective Date: July 2026

1. About this Privacy Policy

This Privacy Policy explains how Nexus Global Holdings LLC FZ, trading as Salon Brain, collects, uses, stores, shares and protects personal information when people visit our website, enquire about Salon Brain, create an account, purchase or use our services, take part in training or community activities or otherwise communicate with us.

Salon Brain is a business support, training and technology service created primarily for salon, beauty and wellness business owners. Depending on the plan or service selected, Salon Brain may provide a personalised Salon Brain Core setup, ready-to-use prompts, business templates, enquiry and sales workflows, administrative support, content guidance, training resources, community support, ongoing updates and optional artificial intelligence features.

Nexus Global Holdings LLC FZ is established in Dubai, United Arab Emirates. Because Salon Brain is offered to customers in the United Kingdom and the United States, additional privacy laws may apply according to a person’s location. We aim to apply the protections in this policy to all users, although some rights and legal requirements vary by jurisdiction.

2. Who is responsible for your information?

The data controller responsible for Salon Brain is:

Nexus Global Holdings LLC FZ

Trading as Salon Brain

UAE trade licence number: 2529823.01

Registered office: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.

Website: https://salonbrain.businessbase.co

Privacy email: [email protected]

In some circumstances, particularly where a salon customer stores or uses information about its own clients, staff or contacts within Salon Brain, that salon customer is the data controller and Nexus Global Holdings LLC FZ acts as a data processor on its documented instructions. Section 11 explains this distinction.

3. Personal information we collect

The information we collect depends on how you interact with Salon Brain and which services you use.

Account and contact information

We may collect your name, business or salon name, job title, email address, telephone number, billing address, country, login details, account preferences, subscription level and account status.

Business and Salon Brain setup information

You may choose to provide information about your business so that Salon Brain can be configured or personalised. This may include:

  • your salon, beauty or wellness business

  • your products, treatments and services

  • your ideal clients and intended audience

  • your brand voice, values and communication style

  • your business goals, challenges and working preferences

  • your opening hours, prices, policies and frequently asked questions

  • your customer journey, enquiry process and sales process

  • the systems, platforms and workflows used in your business

  • prompts, notes, instructions and other material you submit

Payment and transaction information

We may collect information about purchases, subscriptions, free trials, discount codes, invoices, payment status, renewals, cancellations and transaction history. Complete card details are normally collected directly by the payment provider and are not stored by us.

Communications and support information

We may retain information you provide when you complete a form, book a call, contact customer support, attend training, respond to a survey, participate in a Salon Brain community, submit feedback or provide a review or testimonial.

Technical, usage and cookie information

When you use our website or platform, we may collect your IP address, approximate location, browser type, device and operating system information, cookie identifiers, referring pages, pages or resources accessed, login activity, feature usage, error reports, security records and similar technical information.

AI inputs and generated content

Where an AI-powered feature is available, we may process prompts, instructions, uploaded or entered business information, generated responses and feedback relating to those responses. AI inputs may contain personal information if you choose to include it. You should only enter information that is appropriate and lawful to use.

Information we do not need

Salon Brain is not intended to hold detailed medical records, passport or visa information, government identity numbers, complete payment-card information, passwords for third-party services or extensive special category or highly sensitive personal information. Please do not enter this information into Salon Brain unless a particular feature clearly requires it and we have confirmed that it is appropriate to do so.

4. How we collect information

We may collect personal information:

  • directly from you when you enquire, register, purchase or communicate with us

    when you configure or use Salon Brain

  • through forms, surveys, training sessions, discovery calls and support conversations

  • through cookies and similar technologies

  • from payment, CRM, hosting, analytics, communications and platform providers

  • from advertising or referral partners when you have interacted with them

  • from publicly available business sources where appropriate and lawful

5. How and why we use personal information

We use personal information only where we have an appropriate reason and legal basis to do so. Depending on the circumstances, we may use it to:

  • create, administer and secure your account

  • supply subscriptions, training, templates, prompts, workflows, community features and support

  • configure and personalise your Salon Brain experience

  • process payments, renewals, cancellations and refunds

  • respond to enquiries and provide customer service

  • send essential account, billing, security and service communications

  • deliver optional AI-powered features requested by you

  • understand how Salon Brain is used and improve its content, features and reliability

  • monitor performance, diagnose errors and maintain platform security

  • prevent fraud, misuse and unauthorised access

  • maintain business, accounting and tax records

  • send marketing communications where permitted

  • manage complaints and establish, exercise or defend legal claims

  • comply with legal, regulatory and law-enforcement obligations

6. Legal bases for processing

Where UK data protection law applies, we rely on one or more of the following legal bases:

Contract

We process information where it is necessary to take steps at your request before entering a contract or to provide and administer a service you have purchased.

Legal obligation

We process certain information to meet accounting, tax, regulatory, fraud-prevention and other legal responsibilities.

Legitimate interests

We may process information where it is reasonably necessary to operate, secure and improve Salon Brain, support customers, understand service performance, protect our business and communicate with existing business customers. We consider whether those interests are overridden by your rights and interests before relying on this basis.

Consent

We rely on consent where the law requires it, including for certain marketing communications, non-essential cookies and particular optional processing activities. You may withdraw consent at any time, without affecting processing that took place before withdrawal.

Where UAE data protection law applies, we process personal information with consent or under another lawful exception recognised by UAE law, including where processing is necessary to perform a contract, protect legal rights or comply with applicable law.

7. Artificial intelligence

Salon Brain may use artificial intelligence supplied by third-party technology providers to assist with drafting, ideas, organisation, workflows and other selected features. When you choose to use an AI feature, the information required to provide that feature may be sent to the relevant technology provider for processing.

AI-generated content may be incomplete, inaccurate or unsuitable for a particular business or client. It is provided as decision support and not as a substitute for your professional judgement. You are responsible for reviewing generated content before relying on it, publishing it or sending it to another person.

You must not use Salon Brain to make unlawful, discriminatory or unfair decisions about clients, workers or other people. Do not enter confidential client records, passwords, complete financial information, medical histories or other highly sensitive material into an AI feature.

We do not use content submitted to Salon Brain to train our own general-purpose AI model. A third-party AI provider may process information according to its agreement with us and its applicable service terms. We select and configure providers with the aim of limiting use of customer information and protecting it appropriately.

Salon Brain does not use solely automated decision-making to make decisions about you that produce legal or similarly significant effects. If this changes, we will provide the additional information and safeguards required by applicable law.

8. Marketing communications

We may send information about Salon Brain services, resources, training, events and updates where you have consented or where another lawful marketing basis applies. In the United Kingdom, we also comply with applicable electronic marketing rules.

You can unsubscribe at any time by using the link in a marketing email or contacting [email protected]. Service, billing and security messages are not marketing and may still be sent where necessary to operate your account.

If you opt out, we may retain limited contact information on a suppression list so that we can respect your preference.

9. Cookies and analytics

Our website and platform may use cookies and similar technologies to operate essential functions, keep accounts secure, remember preferences, measure website and campaign performance and understand how services are used.

Where required, non-essential analytics, advertising or personalisation cookies will be used only after consent. You can manage these choices through the cookie banner or settings made available on the website. Further details should be provided in a separate Cookie Policy or cookie settings panel.

10. Who we share information with

We may share personal information with carefully selected organisations that help us operate Salon Brain, including providers of:

  • website, platform and cloud hosting

  • customer relationship management and membership technology

  • artificial intelligence services

  • payment processing, invoicing and subscription management

  • email, telephone and customer communications

  • appointment booking, forms and surveys

  • analytics, security and technical monitoring

  • training delivery and community management

  • accounting, legal, insurance and professional advice

We may also disclose information where required by law, regulation, court order or a competent authority; where reasonably necessary to prevent fraud or protect our rights, users or systems; in connection with a proposed sale, restructuring or transfer of all or part of the business; or where you have directed or authorised us to do so.

Our service providers may use personal information only for the agreed service and in accordance with their legal and contractual obligations. We do not sell personal information for money.

11. Information about your clients, employees and contacts

Salon Brain customers may use certain platform, CRM, communication or workflow features to process information about their own clients, prospective clients, employees, contractors or business contacts.

For that information, the Salon Brain customer will normally decide why and how it is processed and will therefore act as the data controller or business. Nexus Global Holdings LLC FZ will normally act as the data processor or service provider and process the information on that customer’s documented instructions.

Customers using Salon Brain in this way are responsible for:

  • having a lawful basis for collecting and using the information

  • providing their own clients, employees and contacts with any required privacy information

  • collecting only the information genuinely needed

  • keeping information accurate and secure

  • responding to privacy requests relating to their business

  • avoiding sensitive information unless its use is lawful, necessary and appropriately protected

  • reviewing AI-assisted messages, recommendations and workflows before using them

These processing arrangements may also be governed by a separate Data Processing Agreement. This Privacy Policy is not a substitute for the customer’s own salon privacy policy.

12. International transfers

Nexus Global Holdings LLC FZ is established in the United Arab Emirates and Salon Brain uses cloud and technology providers that may process information in the United Arab Emirates, United Kingdom, United States or other countries. Using Salon Brain may therefore involve international transfers of personal information.

Where a transfer is restricted by applicable law, we use an appropriate transfer mechanism. Depending on the circumstances, this may include an adequacy decision, the UK International Data Transfer Agreement or UK Addendum, approved contractual clauses, binding contractual safeguards, explicit consent where lawful or another recognised mechanism. We also consider appropriate supplementary security measures where required.

13. Data retention

We retain personal information only for as long as it is reasonably required for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Our usual retention approach is:

  • account and subscription information: for the life of the account and a reasonable period after closure

  • contracts, invoices and transaction records: generally six years after the end of the relevant relationship or financial period, where required for tax, accounting or legal purposes

  • customer service and complaint records: for the time needed to resolve the matter and protect legal rights

  • marketing records: until you unsubscribe or object, after which limited suppression information may be retained

  • technical and security logs: for a limited period appropriate to operational and security needs

  • customer-controlled CRM or platform content: according to the customer’s instructions, account settings and applicable contract

We may retain information for longer where required by law, necessary to resolve a dispute or needed to prevent fraud or misuse. When information is no longer required, we delete or anonymise it in accordance with our procedures and the capabilities of our service providers.

14. Data security

We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These may include encrypted connections, access controls, password protection, multi-factor authentication where available, restricted administrative access, monitoring, backups, confidentiality obligations and provider security reviews.

No internet-based system can be guaranteed to be completely secure. You are responsible for using a strong, unique password, protecting your login credentials, controlling access by your staff and notifying us promptly if you believe your account or information has been compromised.

15. Your privacy rights

Depending on where you live and the law that applies, you may have the right to:

  • ask whether we process your personal information and request a copy

  • ask us to correct inaccurate or incomplete information

  • request deletion of information in certain circumstances

  • request restriction or cessation of certain processing

  • object to direct marketing or other qualifying processing

  • withdraw consent at any time where processing is based on consent

  • receive certain information in a structured, commonly used and machine-readable format

  • ask for information about international-transfer safeguards

  • ask for human review of a qualifying automated decision

  • complain to an appropriate privacy regulator

These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity and clarify your request. We will respond within the period required by the law that applies to you and will not normally charge a fee, although a reasonable fee or refusal may be permitted for requests that are manifestly unfounded, excessive or repetitive.

To exercise a privacy right, contact [email protected] and tell us the country and, if relevant, the US state in which you live.

16. Additional information for people in the United Kingdom

If you are in the United Kingdom and our processing relates to offering Salon Brain services to you or monitoring your behaviour in the United Kingdom, the UK General Data Protection Regulation and Data Protection Act 2018 may apply.

You may exercise the rights described in section 15 and may complain to the Information Commissioner’s Office through www.ico.org.uk or by telephone on 0303 123 1113.

UK representative

Where Article 27 of the UK GDPR requires us to appoint a representative in the United Kingdom, the representative’s details will be stated here: London Brow Company Limited 167 - 169 Great Portland Street Great Portland Street, London, England, W1W 5PF

The UK representative is a contact point for UK individuals and the Information Commissioner’s Office. Appointing a representative does not affect the responsibility of Nexus Global Holdings LLC FZ for its processing activities.

17. Additional information for people in the United States

Privacy rights in the United States vary by state and some state privacy laws apply only when specified business or processing thresholds are met. Where an applicable US state privacy law gives you additional rights, these may include the right to know, access, correct, delete or obtain a portable copy of personal information and the right to opt out of targeted advertising, sale, sharing or certain profiling.

Salon Brain does not sell personal information in exchange for money. If our use of advertising technology constitutes a sale, sharing or targeted advertising under a law that applies to us, we will provide the required opt-out method and honour legally recognised opt-out preference signals where required.

We will not unlawfully discriminate against you for exercising an applicable privacy right. Where the relevant state law provides an appeal right, you may appeal our decision by replying to our response or contacting [email protected] with the subject “Privacy Appeal”.

We may need to verify your identity before completing a request. An authorised agent may submit a request where permitted by law, but we may ask for evidence of their authority and may verify the request directly with you.

US residents may also have rights under state data-breach notification, email marketing and consumer-protection laws regardless of whether a comprehensive state privacy statute applies to Salon Brain.

18. Additional information under UAE law

Nexus Global Holdings LLC FZ is established in the United Arab Emirates and processes personal information about people inside and outside the UAE. Where applicable, processing is governed by UAE Federal Decree-Law No. 45 of 2021 Concerning the Protection of Personal Data and its implementing requirements, unless a specific free-zone data protection regime applies to the company.

Under applicable UAE law, individuals may have rights to receive information about processing, request transfer of certain information, request correction or deletion, restrict or stop certain processing, object to direct marketing and request review of certain automated decisions. International transfers are handled using a mechanism permitted by applicable UAE law.

A person who believes their information has been processed in breach of applicable UAE data protection law may contact us first using [email protected] and may have the right to complain to the competent UAE data protection authority.

19. Children

Salon Brain is a business service intended for people aged 18 or over. We do not knowingly offer accounts to children or collect personal information directly from them. Customers must not use Salon Brain to profile children or enter children’s personal information unless the activity is lawful, necessary and expressly supported by the relevant service.

20. Third-party links and services

Salon Brain may contain links to third-party websites, applications or services. Their privacy practices are governed by their own notices and are not controlled by this policy. You should review the relevant privacy information before providing personal information to a third party.

21. Changes to this policy

We may update this Privacy Policy when our services, technology, providers or legal obligations change. The latest version will be published on our website with an updated effective date. Where a change materially affects how we use personal information, we will provide additional notice where required.

22. Contact and complaints

Questions, privacy requests or complaints should be sent to:

Privacy Contact

Nexus Global Holdings LLC FZ

Trading as Salon Brain

Email: [email protected]

Postal address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.

We will investigate privacy concerns and respond as promptly as reasonably possible. If you are not satisfied, you may complain to the privacy regulator or authority that has jurisdiction in your location.

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